FIVE GUYS
CHALLENGE
Five Guys came to us needing an energetic 30” film to showcase the benefits of their ingredients and processes. Something watchable, shareable and fun and with appeal for their Gen Z & Millennial customer base. All on a challenging budget and outside of their opening hours, so as not to disrupt their service.
SOLUTION
Shooting with our Preditor-led team with Five Guys staff and in their busiest restaurant, we started the shoot at 3am, so we were done before they opened at midday. The strategy was to create something fun, fast-paced and with big, bold messaging, giving ease of understanding and max cut-through on social.
OUTCOME & DELIVERABLES
1 x Master social-first & online film