BLACK & WHITE WHISKY

SOCIAL CAMPAIGN

CHALLENGE

Diageo needed a UK based team to write, shoot and deliver a suite of content for social media globally. Shooting at their Scottish headquarters, using Diageo staff to highlight the brand history and meticulous production & distilling processes to target a global audience in their 20s.

SOLUTION

Beast created a strategy around blasting away the misconceptions of Scotch whisky, taking peoples assumptions and twisting them to make them anything but Black & White.

We sent a Preditor-led team to Scotland to shoot for 3 days, capturing a wide range of footage including stills, cinemagraphs, drone footage & standard film shots.

OUTCOME & DELIVERABLES

10 x Master social films delivered in English, Portuguese & Spanish
6 x Cinemagraphs
4 x TVCs

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B&W Hero Film English Master

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It Was Never B&W English Master

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B&W Best Friends English Master

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B&W Make It Smoother English Master

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B&W A Very Smooth English Master

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B&W Share And Share Alike

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