BLACK & WHITE WHISKY
SOCIAL CAMPAIGN
CHALLENGE
Diageo needed a UK based team to write, shoot and deliver a suite of content for social media globally. Shooting at their Scottish headquarters, using Diageo staff to highlight the brand history and meticulous production & distilling processes to target a global audience in their 20s.
SOLUTION
Beast created a strategy around blasting away the misconceptions of Scotch whisky, taking peoples assumptions and twisting them to make them anything but Black & White.
We sent a Preditor-led team to Scotland to shoot for 3 days, capturing a wide range of footage including stills, cinemagraphs, drone footage & standard film shots.
OUTCOME & DELIVERABLES
10 x Master social films delivered in English, Portuguese & Spanish
6 x Cinemagraphs
4 x TVCs
B&W Hero Film English Master
It Was Never B&W English Master
B&W Best Friends English Master
B&W Make It Smoother English Master
B&W A Very Smooth English Master
