Agency VCCP client O2 Business needed to talk to SME’s about the launch of its new flexible business tariffs, which allows for business owners to regularly adapt their phone usage fees, up or down, to mirror that of everyday business activity.
CHALLENGE
Engage and empathize with SME’s and start-up business owners, on a daily basis covering the week of the launch of the new service -to support on and off line activities. Ensure the serious message that O2 understands the multitude of daily challenges a business owner is confronted with and the new tariffs are here to help.
SOLUTION
A successful light hearted series of daily online films. The episodic content captured by a fly on the wall documentary team ensured the two novice business folk focused on the tasks at hand and dealt with the stunts that were thrown at them.
Our team was also tasked with setting up the stuntsand pulling in the contributors to help make the series of 5 films funny and engaging.
The approach also meant interaction with the general public who enjoyed the experience and the sandwiches.
Outcome & Deliverables
The 5 x 3minute online episodic content
With thousands of hits and positive feed back from the business community the targeted films ensured that O2 business moved up from 3rd place to the top of the business mobile rankings forthe first time ever, and all in just under 6 weeks.
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