“It’s like The Apprentice meets The Truman Show” When VCCP called us looking for a production partner to set up and shoot a real sandwich business, following (and engineering) their ups and downs we jumped at the chance.Working with a shoestring budget, our team was tasked with setting up stunts and pulling in contributors to help make the series of 5 films funny and engaging. We shot for 11 consecutive days in various locations around London.
Outcome / Deliverables
5 x 3 minute online Reality series, plus social clips and trailers.The films helped take O2 from 3rd place to 1st place of the business mobile rankings for the first time ever, and all in just under 6 weeks.
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