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Social Campaign / Black & White Whisky

  • Hero Film

    Black & White
  • A Very Smooth Idea

    Black & White
  • Make It Smoother

    Black & White
  • Best Friends

    Black & White
  • It Was Never Black & White

    Black & White
  • Share & Share Alike

    Black & White

Challenge

Diageo needed a UK based team to write, shoot and deliver a suite of content for social media globally. Shooting at their Scottish headquarters, using Diageo staff to highlight the brand history and meticulous production & distilling processes to target a global audience in their 20s.

Solution

Beast created a strategy around blasting away the misconceptions of Scotch whisky, taking peoples assumptions and twisting them to make them anything but Black & White.

We sent a Preditor-led team to Scotland to shoot for 3 days, capturing a wide range of footage including stills, cinemagraphs, drone footage & standard film shots.

Outcome & Deliverables

10 x Master social films delivered in English, Portuguese & Spanish
6 x Cinemagraphs
4 x TVCs

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shaun@anewbeast.com
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