JLR & their agency Spark44 needed to shoot their new Project 8 Jaguar being hand built at their SVO factory in Coventry, during a normal production day with a small crew and minimal equipment. High production values were still a must, which sounded perfect for Beast’s broadcast thinking, commercials polish approach.
We sent a small broadcast-style team, led by one of our most experienced Preditors and a small camera & lighting package. With minimal disruption to the JLR production line, we achieved the highly-polished look essential to such a top-line car from a luxury brand.
1 x Master 60” film
1 x Social film